Google announced on the 16th of October, their new link disavow tool. This basically means that if you feel that your site has been harmed by low-quality links you can ask Google not to take them in to account when accessing your site.
Our team has discussed this release and we have several theories;
- Could this be flagging to Google that you have been actively buying links to your site?
- If there is a domain that gets disavowed repeatedly, then Google crawls your site and you have a link from that site, will Google use that information to count that as a negative paid for link?
Are Google building a user generated database of sites that sell links, enabling them to identify when a site has been partaking in buying links.
There is a great post written by Josh Patrice detailing the do’s and dont’s of using the disavow tool.
We are not going to repeat a post detailing the step-by-step guide on how to use the tool but below is a ten minute video by Matt Cutts explaining all….